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310: The Uncertainty Advantage: Navigating the Unknown, Harnessing Possibility, and Overcoming Doubt with Nathan and Susannah Furr

By August 22, 2023August 28th, 2023No Comments

When’s the last time you felt the thrill of the unknown?

Most of us are creatures of habit. We like knowing what’s around the corner. The unknown is scary, and uncomfortable. It’s… well, it’s unknown.

The problem is, most people don’t even realize their so-called comfort zones are actually quite uncomfortable. They’re kinda miserable, but at least they know what to expect.

But if you look into the tunnel of the unknown with a different mindset, you open up to, “What if I completely transform my life? What if I discovered a joy I’ve never accessed before? What if I change a life? What if I change a lot of lives?”

So today we’re making friends with the unknown. We’re choosing to see it as a playground of possibility instead of something to be afraid of.

Our guests are Nathan and Susannah Furr, the authors of The Upside of Uncertainty. Susannah is a designer and art historian, and Nathan is a strategy and innovation professor at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy.

We Will Learn

  • The connection between uncertainty, self-doubt, and imposter syndrome.
  • The power of framing in influencing our preferences and choices.
  • How to overcome fear and step into the unknown to experience transformational moments.


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